Skill 02 · Content that makes them trust you
Create
Trust is built from what people can see. Create is the shoot day and everything cut from it: photographs of your work and your team, video for the ads and the site, copy that says what you do in your own words, and the design that holds it together.
The world, and its territories
Drag the world to turn it. Click a territory to hold it.Tap a territory to hold it.
Inside Create
What each part does, and what it gets you.
- 01PhotographyOn locationHalf a day on site with the team, the kit and the finished work.A library of your own images that lasts a year of posts.
- 02VideoShoot and editShort pieces shot on the same day, cut once for the ad and once for the site.Ads that show the job being done.
- 03CopyWords that sellWritten from a conversation with you, in your vocabulary.A site and ads that sound like the person who answers the phone.
- 04DesignBrand and layoutLayouts, ad frames and print from one set of rules.Everything you put out looks like it came from the same place.
- 05MotionTitles and cutdownsTitles, captions and six-second cutdowns from the long edit.One shoot, a month of posts.
A typical month is one shoot and a month of posts, ads and pages cut from it.
In credits
What a month of it costs.
A credit is a unit of our time. Add what the month needs in the builder and the tier reads itself.
Build your month- PhotographyHalf a day on location2 credits a shoot
- VideoShoot day and the edit4 credits a shoot
- CopyAds, pages, scripts1 credit a month
- DesignAd frames, layouts, print2 credits a month
- MotionTitles and cutdowns from the edit2 credits a month
Start
Fifteen minutes, then you decide.
A short call to go through what you are running now and what is worth doing first. If we are not the right people for it, we will say so.